After many gamers were upset that Sony's Welcome Back package had ended July 3rd (it was offered "through" July 3rd, which apparently wasn't a clear enough deadline), Sony has been generous enough to extend the offer. Despite having already had 30 days to claim their free games, procrastinating gamers now have until 9AM Pacific on July 5th to reap the benefits of the package, and should actually do so this time around if they really want it.
With that said, those of you who 'forgot' to get those free games should get them ASAP; the fact Sony even brought it back this one time is amazing, don't let their generousity go to waste.