Electronic Arts announced that Need for Speed SHIFT hits retail stores in North America and across Europe on September 17. Need for Speed SHIFT delivers a true driver’s experience with a stunning cockpit view, deep career mode and amazing car roster.

Need for Speed SHIFT redefines the racing genre with the combination of real world physics with perception based G-forces. The game includes a brutal first person crash dynamic to create an immersive cockpit view. When combined with the all-new driver profile, which gives each player a unique persona based on their driving skill and style, Need for Speed SHIFT is the most realistic and intensive authentic racing game ever.

Need for Speed SHIFT is available for the PlayStation 3, Xbox 360, PC, and PSP. More information can be found at www.needforspeed.com.